Work in progress
I had an incredible bagel in Japan and have been trying to reverse-engineer it ever since.
Hi, I'm Julia
I'm a Brazilian Brand & Design Lead based in Madrid. I work across brand identity, design direction and implementation, from shaping the initial concept to figuring out how it actually works in the real world.
Over the past 10+ years, I've worked with global brands, emerging businesses and pretty complex rebrands. I like building brand systems that are clear and distinctive, but also flexible enough to work across very different touchpoints.
A big part of my job is collaborative. I've worked closely with strategists, UX/UI and product designers, developers, architects and other creative specialists, connecting different disciplines and making sure the brand holds together across physical and digital environments.
As a Lead Designer, currently my role sits somewhere between creative direction and delivery: helping set the visual direction of a project, guiding designers along the way, and keeping an eye on the bigger picture, from consistency and quality to timelines and how the work comes together.
I'm originally from Brazil and have also lived and worked in the US, Portugal and Spain. That mix of places, cultures and ways of working has naturally shaped how I approach both design and collaboration.
